Last week, we were e.t.c. We were about parties and events and the occasional New York City-centered program.
Now we’re Fable & Lark. We’re about stories and adventures, often both at the same time. We offer interactive, experiential tours in museums and the city, based on classic books and movies. The move was organic and made complete sense, and yet was completely surprising and unplanned.
It started because I read last fall that 2017 was the 20th anniversary of the Harry Potter books, and I love Harry Potter and had long wanted to do something on it, but I couldn’t find a “way in.” Around the same time, I’d been thinking that maybe it was time to shift the focus of my business around, for a variety of reasons.
So here’s what happened: As I was walking down Madison Avenue in New York one day, I saw a building that looked like a castle. I’d passed it many times before, but for some reason, I stopped that day to look at it more closely. I seemed to be the only one looking at it, and the words, “maybe it’s unplottable” just popped into my head. I then wandered across the street, for no particular reason, and looked into the window of an antique store, and saw a white owl (not a real one) in a cage, and thought, of course: “Hedwig.” [Read more…]