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Fable & Lark: Storied Adventures

Interactive museum tours inspired by great stories

Coming Along for the Ride

July 8, 2019 By Evan Levy Leave a Comment

How many people love to watch stuff in process? Many of us do—rehearsals of the ballet or the symphony, a baseball team at batting practice. And what about reading the draft of a manuscript? There’s something exciting about reading or seeing a work–or a sport or an event–as it’s being worked on; watching it being honed. Realizing that the repetition and the refinement is what makes it what it is.

This was the idea behind our “Square Four” tours. The name comes from the idea that Square One is the beginning, and somewhere around Square 10 is the end. That would put Square Four…not quite in the middle. Almost, but not quite halfway done. [Read more…] about Coming Along for the Ride

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Stop Doing What You Love

September 25, 2018 By Evan Levy Leave a Comment

We’re constantly told to work as hard as we can, as long as we can, in our chosen field, and there’s obviously a lot of merit to that—luck favors the prepared; repetition produces results; working hard will get you ahead of the competition, etc. But there’s also much to be said in taking a step back—and doing something completely different for a bit.

At the beginning of the summer I was given the opportunity to take on a weeklong project that had nothing to do with my business. (I had completely reformatted my business about six months before that, and, not surprisingly, felt the need to work extra hard to get myself established.) Taking time to do something else seemed completely crazy, if not downright detrimental. Who takes a week away when they’re trying to get what’s essentially a new business going?!

Um, I did.

And granted, it’s not always possible. But the timing of this just happened to work out, it was an interesting opportunity, and the idea of a fresh perspective was enticing. I decided to do it.

[Read more…] about Stop Doing What You Love

Filed Under: Uncategorized Tagged With: blog, business, creativity, entrepreneur, life experience, new business, perspective, tours, work, worklife

Following the White Owl

November 6, 2017 By Evan Levy Leave a Comment

Last week, we were e.t.c. We were about parties and events and the occasional New York City-centered program.

Now we’re Fable & Lark. We’re about stories and adventures, often both at the same time. We offer interactive, experiential tours in museums and the city, based on classic books and movies. The move was organic and made complete sense, and yet was completely surprising and unplanned.

It started because I read last fall that 2017 was the 20th anniversary of the Harry Potter books, and I love Harry Potter and had long wanted to do something on it, but I couldn’t find a “way in.” Around the same time, I’d been thinking that maybe it was time to shift the focus of my business around, for a variety of reasons.

So here’s what happened: As I was walking down Madison Avenue in New York one day, I saw a building that looked like a castle. I’d passed it many times before, but for some reason, I stopped that day to look at it more closely. I seemed to be the only one looking at it, and the words, “maybe it’s unplottable” just popped into my head. I then wandered across the street, for no particular reason, and looked into the window of an antique store, and saw a white owl (not a real one) in a cage, and thought, of course: “Hedwig.” [Read more…] about Following the White Owl

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